Davao City considering law to stimulate mice
The Davao City Government plans to make the city a major destination for Meetings, Incentives, Conferences and Exhibitions (Mice) in the Philippines and the Association of Southeast Asian Nations region. Is (Asean) by proposing an ordinance institutionalizing the conduct of Mice events. in the city.
Generose Tecson, head of the City Tourism Operations Office (CTOO), told a press conference that the ordinance will include the establishment of the Davao City Mice Board and the Davao City MICE Bureau which will be responsible for promoting.
The concept of a Mice office, she said, was based on their tour of Singapore, Malaysia and Japan, during which they learned about these countries’ best practices in the tourism industry, including including having their own office that will focus on institutionalizing Mice events.
“Davao City’s goal is to become the premier Mice destination in the country and the Asean region,” Tecson said.
The manager also said that one of his duties is selling and analyzing data for Mice events in the city.
“Magko-focuses lang siya doon sa Mice (mouse office will focus on other functions) such as data analysis, sales, how to sell Davao as a Mice destination and promotion,” he said. she declared.
Tecson said the College of Tourism and Hospitality Management at the University of Santo Tomas delivered the Davao City Mouse Strategic Management Plan to the city, which will serve as the direction plan for the city’s mouse programs. .
The lack of data analysis, she said, has made it difficult for the city to determine the financial contribution of MICE events to the city’s economy.
But she said they have noted an increase in major Mice events held in the city since President Rodrigo Duterte assumed the top national post in 2016. Visitor numbers have also increased.
Tecson said that in 2019, estimated tourism revenue was 39 billion pesos. She said 80% is attributed to tourists attending Mice events. However, it plunged in 2021 to 3.9 billion pesos.
Meanwhile, Tecson said the city, currently under Alert Level 1, is now gearing up to host more conventions and one of them is the most anticipated Mice Convention (MICECon) 2022 scheduled for November of This year.
MICECon is the largest and most anticipated gathering of professionals in the fields of travel, tourism and MICE practitioners in the Philippines.
The event was due to be scheduled for 2020 after the city won the bid in 2019, but was postponed due to the Covid-19 pandemic. A total of 500 participants are expected at the event.
She also said MICECon will showcase the city’s readiness to host both face-to-face and hybrid Mice events.