Fatima Teixeira opens FOFA Apparel, a black company
BROCKTON – From her college dorm, Fatima Teixeira started FOFA Clothing.
She contemplated a beautiful dream of becoming a successful businesswoman with a business that makes women of all types feel confident and sophisticated in the clothes they wear.
A once distant college dream has turned into a graduate goal that was struck off the list for the young entrepreneur.
The COVID-19 pandemic has allowed Teixeira, 25, some leeway from her duties at work and more free time to think about where she wants to be in 10 years. Teixeira is a resident of Brockton and is a graduate of Bridgewater State University in May 2018, obtaining a bachelor’s degree in criminal justice.
“I started to rethink my goals and what I wanted to do with my life,” she said. “Where I was at the time was not where I wanted to stay. I was getting too comfortable. I wanted to do something that I loved to do and I wanted to create something that put women in. comfortable and beautiful. “
FOFA Apparel was born during the pandemic. Teixeira considered FOFA during her undergraduate studies, but it didn’t materialize until after she graduated.
Teixeira sat quietly at her desk, scouring social media to create a mental lookbook of different styles to give away.
“I watched tons of YouTube videos of girls who opened their clothing line, read articles, learned how to create a business plan and how to get an LLC. Once I thought I had one good plan, I launched on March 1, 2021, my birthday. month, ”said Teixeira.
The Black-owned business offers a range of different styles, from body-hugging two-piece sets to dresses for any occasion and tops that will spice up any outfit.
Teixeira spent hours researching different wholesalers and purchasing samples. She also wore the outfits several times to make sure the customer received a high quality item.
After the trial run was over, Teixeira wholesale ordered the items she liked and started filming to bring the content to a live website.
“Your clothes are an expression of who you are. Your clothes are fundamentally who you are,” said Barbara Francois-Pires, 31, stylist for FOFA Apparel.
“When someone first sees you, they judge you by how you look. The clothes and how we look are the world’s first impression.”
For Teixeira, owning a clothing brand has become a dream come true, especially since she is a migrant from Cape Verde. Teixeira remembers seeing her mother take on three jobs to provide her with a life where she had the opportunity to follow her own dreams and become an entrepreneur, she said.
“I came to the United States when I was 14 and I’m getting closer to the American dream, but it’s different for everyone,” Teixeira said. “My version of the American dream is to become a successful business owner and inspire other women to become successful business owners themselves.”
In Cape Verdean Creole, FOFA describes a woman as sweet, beautiful and hyper feminine. The Creole sense behind FOFA is the perfect example to capture his business, Teixeira said.
The Brockton entrepreneur said he encountered several challenges along the way to starting his business from scratch, but held his head up high and moved on.
Teixeira works full time in a law firm while building FOFA in her spare time. Having two jobs was tough, but it was worth it, she said.
“I want to influence the younger generations of migrants and create a step-by-step instruction guide to follow in their own footsteps instead of having to learn on their own like I did. I did was navigate and chart my own course, ”Teixeira said.
FOFA Apparel, in the future, plans to grow into a multi-service business to uplift women in the community and raise awareness of entrepreneurship.
“If I can make it easier for people who have the same story as me, then that’s what I want to do and I will do,” Teixeira said.
Corporate reporter Alisha Saint-Ciel can be reached by email at [email protected] You can follow her on Twitter at @alishaspeakss. Support local journalism by purchasing a digital or print subscription to The Enterprise today.