Kenya: Government partners with teams to promote Kenya as tourist destination


The government has partnered with four local crews to use the World Rally Championship Safari Rally to promote Kenya as a premier tourist destination.

Through the Kenya Tourism Board and the Ministry of Tourism and Wildlife, four local crews will compete under the “Magical Kenya” brand.

During the unveiling of the partnership on Monday at the Kenyatta International Convention Center, Cabinet Secretary for Tourism and Wildlife Najib Balala said the Safari Rally June 24-27 presents a good opportunity to market Kenya as a tourist destination of foreground.

“The famous Safari Rally is an important opportunity to showcase what the destination has for domestic and international travelers. My ministry is proud to have Safari Rally on my file as the event has already attracted many tourists, visitors and government officials to the Kenya as because of its fame across the world, ”Balala said.

Brand cars

The crews who provided their cars for the partnership are Baldev Chager / Ravi Soni (Mitsubishi Lancer Evo10), Onkar Rai / Drew Sturrock (VW Polo), Tajveer Rai / Gareth Dawe (VW Polo) and Eric Bengi / Peter Mutuma (Mitsubishi Lancer Evo10).

Kenya Tourism Board Chairman Jimi Kariuki thanked four crews for their partnership with the board in the business.

“I thank the owners of the rally cars for allowing their cars to be branded with the tourism logo for free. The Safari Rally is a big name in the world of sports and brings people together,” said Kariuki.

Onkar and Bengi were present at the ceremony on Monday.

Chager, multiple winner of the Kenya National Rally Championship (KNRC), will use the home advantage to win the World Rally Championship Safari Rally, which begins June 24-27.

Onkar and his British co-driver Sturrock will also look to champion local driving skills, having won the Nauru Rally three times. The Nakuru-based driver said he has learned a lot in recent years and looks forward to an exciting rally in Naivasha.

Tejveer and Gareth will bank on their commendable second place in Rally Ecuador to inspire them to victory in the famous Safari Rallye.

Bengi said he hoped to add his name to the list of Safari Rally finalists. The former Group N and Division 1 champion will drive a Mitsubishi Lancer Evolution 10, driven by Peter Mutuma.

Competition dates

The WRC Safari Rally will be held June 24-27, and organizers are optimistic that the Kenya round of the 2021 World Rally Championship will capture the world’s imagination as it did 19 years ago, when it was considered the toughest. and the most entertaining of the circuit.

The Kenyatta International Convention Center will host the start ceremony, followed by an exciting Special Spectator Stage (SSS) around the Moi International Sports Center, Kasarani.

The cars will then tackle the “Shakedown” in Loldia in Naivasha where the crews will be treated to a breathtaking landscape.

The other stages in Naivasha will be at Chui Lodge, Kedong, Oserian, Elementaita, Soysambu, Sleeping Warrior, Malewa and Hell’s Gate. These special stages are on average between 8.5 km and 33 km long.

The Safari Rally will be broadcast live to an international audience. Over 850 million viewers are expected to follow the 14 rounds of the World Rally Championship, with a total of 13,452 hours of airing projected throughout the event.

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