Kenya: tourism and travel players join forces to revive the sector
Nairobi – Stakeholders in the tourism and travel industries have agreed to join forces to significantly resuscitate sectors that have been hit hard by the restrictions occasioned by the Covid-19 pandemic.
At a consultative forum organized by the African Travel and Tourism Association (ATTA), stakeholders including Kenya Tourism Board (KTB), Kenya Airways (KQ), Aviation Authority Kenya Civil Service (KCAA) agreed to promote synergies between government and the private sector accordingly to develop tourism and travel within the country and across borders.
Kenya has a large membership in the ATTA, a member-driven trade association that promotes tourism to Africa from all corners of the world.
The association, which has 600 members in Africa and 90 in Kenya, serves and supports businesses in Africa and represents buyers and suppliers of tourism products in 21 African countries.
“Tourism and aviation are sectors that are symbiotic and need each other to fully thrive. We have met to ensure we find solutions and a standard way of operating in terms of security protocols and also come up with ideas that can propel travel to Kenya,” said ATTA President Nigel Vere Nicoll.
In November 2021, Kenya Airways partnered with KTB to promote Kenya as a tourist destination internationally and locally through the branding of KQ assets, creating visibility for the destination in the network of 41 airline destinations.
Earlier in the same year, low-cost carrier Jambo jet partnered with KTB to promote the destination to domestic and regional travellers.
“We cannot overemphasize the role of synergies and partnerships as we work to restart tourism. We must continue to take advantage of new travel opportunities and also look for emerging trends,” the Agency’s CEO said. tourism in Kenya. Betty Radier.
For his part, KCAA CEO Gilbert Kibe said that aviation and tourism are and will remain key partners as they are interconnected, adding that air transport is a tremendous enabler for tourism and connects people to destinations. of their choice.
Kenya Airways CEO Allan Kilavuka said tourism, hospitality and aviation protocols have been important as they have encouraged travel amid many adjustments the airline industry has been experiencing .
He stressed that it would also be important for industry players to learn from other destinations and airlines to stay competitive.
Kenya Tourism Federation (KTF) Chairman Fred Odek hailed the collaboration between the government and the private tourism sector at a time when the pandemic has altered many business processes in a bid to curb the pandemic.