Nigeria: Sterling Bank pledges to support Lagos tourism master plan
Sterling Bank Plc is committed to supporting the Lagos State 20 Year Master Plan and Tourism Policy, designed to transform the state into one of the top five tourist destinations on the African continent.
In a goodwill message during the public presentation of the master plan and tourism policy, the CEO of the bank, Abubakar Suleiman, said: “We will support the government to unleash the tourism potential of Lagos State and reposition it as one of Africa’s preferred destinations for local and international leisure travelers. “
According to the head of the bank, presenting the 20-year master plan and policy to industry players is concrete and coordinated action to revive the tourism economy in Lagos on a solid and sustainable basis.
Abubakar, who was represented at the event by Mojibola Oladunni, Regional Business Director, Institutional Banking, Lagos, said in a statement: “We are confident that the master plan and policy will ensure a more sustainable and resilient tourism sector that would improve the quality of life of citizens, would accelerate job creation and poverty reduction. “
He noted that the lockdown and COVID-19 restrictions have shaken the global tourism industry in 2020, preventing an estimated one billion people from embarking on international travel.
This, he said, offers Lagos a huge opportunity to work with private sector partners to stimulate the sector to create experiences that would excite and entice local international leisure travelers to visit local destinations.
He said that although Lagos has been a beacon for managing tourism in a structured, coordinated and sustainable manner, the unveiling of a master plan and policy will further harness the power of innovation, entrepreneurship and communication to develop the sector.
Presenting the master plan, Lagos State Governor Babajide Sanwo-Olu, represented by his deputy, Obafemi Hamzat, said: “We have taken decisive steps to explore the abundant opportunities in this very critical sector by enabling practitioners and key stakeholders to be directly involved in any of our policies. “
He said the policy is also an attempt to unlock opportunities for tourism in the state, as they have not yet been fully exploited, adding that the event is proof of the government’s commitment to the state. State in favor of inclusion and partnership of stakeholders as the tourism sector thrives thanks to the public. Private partnership and collaboration.
The governor said the policy document will guide efforts in the tourism sector in six strategic areas: Culture and Heritage; Film, art and entertainment; Business and Meetings, Incentives; Conferences and entertainment; Beach and Leisure; Nature and Adventure; and medicine and wellness.
Information and Culture Minister Alhaji Lai Mohammed, represented by Nigerian Tourism Development Corporation (NTDC) Managing Director Folorunsho Coker, said it was time for all levels of government in the country collaborate on issues related to tourism.
Lagos State Commissioner of the Ministry of Tourism, Arts and Culture, Pharm. Uzamat Akinbile-Yusuf, said the master plan would further transform Lagos into a major African tourism and entertainment hub by exploring and promoting the potentials that abound in the state and integrating the thriving entertainment and arts industry into as a viable platform to attract visitors and create jobs.
The commissioner said the 20-year document was designed with the vision to “make Lagos State one of the top five urban tourist destinations in Africa and recognized as the face of art in Africa for its manifold creative and innovative tourism products and experiences.