On the occasion of its 25 years in Romania, Nestlé is launching the “Growing Up Together” project competition

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On the occasion of the celebration of 25 years of activity in Romania, Nestlé, the largest agrifood company in the world, is launching the “Growing Together” project competition. Through this grant competition, Nestlé wishes to discover 10 projects, 10 ideas which can contribute to Romania’s exit from the pandemic. The competition takes place between September 1st and November 29e, 2021.

“Nestlé’s goal is to improve people’s quality of life and add long-term value to the communities to which we belong. In this sense, we act as a responsible partner, to jointly lay the foundations for a sustainable future for future generations. The company’s efforts are focused on developing innovative solutions, aligned with the United Nations Sustainable Development Goals, in order to offer consumers healthy and tasty products, without compromising their taste and quality. As part of our actions to improve the quality of life, we have strengthened the “Nestlé for Healthier Kids” program, expanded the activities of the “Nestlé Needs YOUth” initiative and are continuing to develop activities for the sustainable management of environmental performance. through Nestle for a world without waste ”. One year after the crisis generated by the Covid-19 pandemic, we are launching an open invitation to the general public, so that together we can contribute to the economic and social recovery of Romania. After a difficult time for all of us, we are looking forward to ideas and projects that can generate positive change in Romania, and we want to enjoy with all Romanians our 25e birthday”, said Leszek Wacirz, Country Manager Nestlé Romania.

The competition is open to startups and non-profit non-governmental organizations with at least 1 year of experience in carrying out social projects, with concrete results and at least 100 beneficiaries, who have demonstrated transparency and are established according to Romanian law.

The projects entered in the Competition must respect its theme and its fields:

  • Balanced diet and healthy lifestyle;
  • • Take care of an animal;
  • • Respect for the planet, environmental protection and sustainability;
  • • Support for young people and communities;
  • • Parenthood and harmonious growth in the first years of life.

The competition takes place according to the following periods:

  • Project registration period: September 1 – October 29, 2021 (11:59 p.m.);
  • • Interim evaluation period: November 1 – 12, 2021;
  • • Announcement of the 25 finalist projects: November 15, 2021;
  • • Support of the 25 finalist projects in front of the jury: 24-25 November 2021;
  • • Announcement of the winners: November 29, 2021.

Projects which have specific, clearly formulated, measurable, realistic and well-defined objectives in time are eligible; takes place in Romania, between January and December 2022 and has a minimum duration of six consecutive months, requires a grant of up to 2,500 euros, is sustainable and includes measures and indicators to assess the impact on the community.

The projects will be evaluated by a jury composed of the following members with expertise in these fields: Cristina Bazavan – bazavan.ro, Lăcrămioara Botezatu – founder of CSRmedia.ro, Daniel Dragomir – Founder Tech Hub, Florin Ghindă – founder of Romaniapozitiva.ro; Alina Liciu – The Açores Sustainability & CSR Services, Irina Siminenco – Corporate Affairs Manager Nestlé Romania and Leszek Wacirz – Country Manager Nestlé Romania. The jury will designate the ten winning projects according to a series of criteria such as: their impact, their coherence, their effectiveness and their sustainability.

The competition is supported by Nestlé with its brands NESCAFÉ, Nespresso, Maggi, Lion, Nesquik, Joe, KitKat, Purina, NAN, Optifibre, which will each offer one of the 10 prizes, for a total amount of 25,000 euros.


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