Tunisia: Domestic tourism contribution rate increased to around 50% of total arrivals – Minister
Tunis/Tunisia — The Ministry of Tourism is working on a strategy to increase the contribution rate of domestic tourism to around 50% of total arrivals, said Minister of Tourism and Handicrafts Mohamed Moez Belhassine.
Speaking at the National Forum on Domestic Tourism organized on Wednesday under the slogan “Tounes Lik” (Tunisia is for you), Belhassine added that this event aims to discuss and exchange ideas to define a strategy for the development of domestic tourism. .
This strategy will be carried out within the framework of cooperation with the “Visit Tunisia” program and the various players in the sector, he added.
Belhassine also pointed out that the Ministry and the Tunisian National Tourism Office (ONTT) will continue promotion efforts in 2022, in coordination with professionals and all stakeholders through the implementation of national campaigns to promote domestic tourism. and participation in all events.
He said that due to the spread of the COVID-19 pandemic around the world and health restrictions in travel between cities and tourist sites, the number of hotel arrivals fell by 46%, for reach 1.3 million arrivals (3 million overnight stays), compared to around 2.5 million, in 2019.
The Minister recalled in this context the easing of restrictions according to the evolution of the epidemiological situation in 2021, to ensure the sustainability of the tourism sector, resulting in an increase in the number of arrivals of around 62% and the number of overnight stays in hotel units by 49% to reach approximately 4.6 million overnight stays.
He added that the share of domestic tourism, in terms of overnight stays, is around 57%, compared to an annual average of 20%, which explains the important role that domestic tourism has played in limiting the repercussions of the pandemic.
For his part, the president of the Consumer Defense Organization, Ammar Dhaya, stressed the need to give more interest to Tunisian tourists by focusing on quality.
Dhaya stressed the need to consider domestic tourism as a right for all Tunisians and to encourage Tunisians to consume local crafts to enable professionals to enhance their products and become part of the national economic dynamic.
For her part, the President of the Tunisian Federation of the Hotel Industry (FTH), Dorra Miled, stressed that domestic tourism is one of the priorities of the FTH, given its essential role in the revival of the sector and contribution to development.
She pointed out that a field study on domestic tourism and the development of tourist services in hotel units was carried out with a view to guaranteeing the improvement of their quality and their adaptation to the habits of Tunisians in terms of food, accommodation, sports and cultural conditions Activities.
Milad indicated that the development of the services provided is not the sole responsibility of hotel units, but rather of all parties, including municipalities, to enhance the natural, cultural, civilizational and historical content of Tunisia.